Kellogg's reformulates Rice Krispies and Coco Pops due to rice shortages

Kellogg’s has updated the recipes for Rice Krispies and Coco Pops, removing rice from the ingredients due to what the company describes as "changing weather conditions."

Recipe Changes

According to Kellogg’s, the reformulation is intended to maintain consistent quality as climate issues affect the availability and quality of certain grains. The specific changes are as follows:

• Rice Krispies: Now uses rice flour instead of rice.
• Coco Pops: Now contains a blend of rice flour and corn flour instead of rice.

Kellogg’s stated, "The updated recipes have been carefully assessed for taste, appearance and texture, and we are continuing to listen closely to consumer feedback."

Allergen Information

The new recipes now contain wheat gluten, which means the cereals are no longer suitable for individuals with coeliac disease or a wheat allergy.

Previously, both products carried a "may contain gluten" warning due to potential cross-contamination in the factory. Because wheat is now an ingredient, it will be declared as an allergen on the packaging and highlighted in bold in the ingredients list. Kellogg’s noted that the updated packs feature prominent labeling to alert consumers to these changes.

Market Context

Kellogg’s stated that both cereals remain "non-HFSS" (not high in fat, salt or sugar) and contain no artificial sweeteners, flavors, or colors. The company also noted that the products maintain the same levels of iron, vitamin D, and fiber.

This recipe overhaul occurs as sales for Rice Krispies are declining. According to the Grocer magazine’s top products survey 2026, both the value and volume of Rice Krispies sales are down.

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Sources

• theguardian.com: Snap and crackle but no pop: Rice Krispies reformulated due to lack of rice | Food | The Guardian
• thegrocer.co.uk: Kellogg’s drops rice from Rice Krispies and Coco Pops recipes | The Grocer

This article was drafted with AI assistance and checked against the sources above. Company claims are reported as claims. Cover image is AI-generated.