Strategic rationale and industry context
Perkins cited "new technology" as "transforming what people can create, how they create it, and what they expect from the products they use," though she did not directly refer to generative artificial intelligence (genAI) in her note to staff.
Perkins said the decision was made "after exploring a wide range of alternatives" and that "small changes won’t be enough" to set the company up for the next decade. She described the move as a need to "refound Canva, getting back to our roots of small, empowered teams with the freedom to make decisions, take ownership and focus on what matters most for our community."
To reduce complexity, Canva will bring its product, growth, and platform teams together. Perkins stated the company is "reducing subspecialisation," "collapsing layers to broaden ownership" of its products, and "consolidating overlapping responsibilities."
This move follows other technology sector restructures, including 1,600 redundancies at Atlassian, and job losses at WiseTech Global and Block, the owner of Afterpay. While some software companies have rejected the threat of a "SaaS-pocalypse"—a term used to describe the idea that AI becomes so advanced that specialized software becomes redundant—many have overhauled business models in response to AI tools.
Sources
This article was drafted with AI assistance and checked against the sources above. Company claims are reported as claims. Cover image is AI-generated.