CAMRA Response
The Campaign for Real Ale (CAMRA) reacted strongly to the announcement. Ash Corbett-Collins, CAMRA Chairman, described the move as "an absolute disgrace" and "the latest in a string of actions that show how little they care about our brewing heritage or the nation’s drinkers."
Corbett-Collins, who was born and raised in Burton, stated that statements from Carlsberg about understanding the brewery's importance "come far too little too late." However, CAMRA agreed with Carlsberg’s assertion that it is time to consider alternative, independent brewers as custodians for the cask brands. "Like the rescue of Jennings in Cumbria by passionate and experienced brewers, I hope the Burton brewery can be saved," Corbett-Collins said.
CAMRA has renewed its demands for the Competition and Markets Authority to investigate the UK beer market, arguing that global conglomerates lock out independent brewers. The company has written to CAMRA, stating it is in active engagement with potential partners to find "suitable long-term custodians" for traditional ale brands.