Strategic Implications
The deal was a central component of SoftBank founder Masayoshi Son’s strategy regarding "physical AI," which involves combining advanced AI systems with robotics technology. The acquisition was intended to combine ABB’s industrial robotics expertise with SoftBank's capabilities in AI and next-generation computing.
China is a critical market for the division. According to ABB, China accounts for approximately 30% of its robotics business. The company operates about 30 local companies in China with approximately 15,000 employees across nearly 130 cities. In December 2022, ABB opened a $150 million robotics factory in Pudong, Shanghai, which includes a research and development center focused on AI, machine vision, and robotics software.