Impact and Enforcement
The legislation, which took effect last year, targets ten platforms: Facebook, Instagram, Reddit, Kick, Snapchat, Threads, TikTok, X, YouTube, and Twitch. Under the law, these platforms must take "reasonable steps" to prevent users under 16 from creating or maintaining accounts.
Failure to comply can result in significant penalties:
- Platforms face fines of up to 49.5 million Australian dollars ($34.5 million) according to one report.
- Other reports state platforms risk fines of up to A$99m (US$70m, £52m) for serious or repeated breaches.
While no companies have been fined since the ban began, the eSafety Commissioner has launched investigations into alleged non-compliance by Facebook, Instagram, Snapchat, TikTok, and YouTube.