Toys"R"Us Canada to launch shop-in-shop locations in Staples stores

Staples Canada has been named the official and exclusive Canadian retail partner for Toys"R"Us Canada and Parties"R"Us Canada, according to a news release from Staples Canada ULC.

Partnership Details

The collaboration with Next Century Ipco Can ULC will begin this holiday season with a pilot location in Richmond Hill, Ontario. The first shop-in-shop is scheduled to have a grand opening on Saturday, November 14, 2026, at the Staples located at 45 Red Maple Road. This pilot will include a digital experience on staples.ca.

According to the companies, the rollout will expand throughout 2027 with the goal of bringing dedicated shop-in-shop experiences to close to 300 Staples Canada stores. These locations will feature dedicated retail space and curated product assortments.

Brand Concepts

The partnership includes two distinct retail concepts:

• Toys"R"Us Canada: Described by the companies as a curated toy destination.
• Parties"R"Us Canada: A new retail concept offering balloons, party goods, seasonal essentials, and licensed party products.

Background on Ownership

Next Century Ipco Can ULC acquired 150 of Toys"R"Us Canada's trademarks earlier this year when the retailer, run by Ancaster, Ont.-based entrepreneur Doug Putman, filed for creditor protection, according to Globalnews.ca. Next Century is an affiliate of Ad Populum, a U.S. firm that owns Party City and manages several toy companies.

Why it matters

This partnership aims to use Staples Canada's national network of close to 300 stores and 11,000 employees to increase the accessibility of toys and celebration essentials for Canadian families.

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Sources

• newswire.ca: Staples Canada Named Official and Exclusive Canadian Retail Partner for Toys"R"Us Canada and Parties"R"Us Canada
• windsorite.ca: Toys"R"Us Coming To Staples Stores Across Canada | windsoriteDOTca News - windsor ontario's neighbourhood newspaper windsoriteDOTca News
• globalnews.ca: Toys ‘R’ Us Canada to open in 300 Staples stores | Globalnews.ca

This article was drafted with AI assistance and checked against the sources above. Company claims are reported as claims. Cover image is AI-generated.