Shift to AI-First Production
In an internal message reviewed by Bloomberg, a project director informed staff that there would be "no more hand-written code" and that the game's artwork would be "generated with full AI workflows." Developers were instructed to use Anthropic's Claude as part of this new approach, with humans managing and guiding the AI's output.
Jake Jones, communications director at Epic Games, confirmed the shift in a statement to Bloomberg: "We're embracing AI-accelerated development, led by Epic developers who are the visionaries and creative drivers for everything we do."
Epic CEO Tim Sweeney also addressed the change, stating, "we are undertaking a major strategic redirection, reorganizing our developers to prepare for maximum acceleration in the AI field." Bloomberg described this as the first attempt by a major video-game company to build a title using AI as the primary foundation of its development pipeline.