Detection Methods and AI Personas
To identify slop and spam, Spotify uses a combination of listener engagement and feedback, upload patterns, metadata, and third-party AI detection tools. The company acknowledged that detection is an ongoing challenge, stating that "it will only get harder as generative AI evolves."
Spotify has also introduced labeling systems for AI content. It launched an "AI Persona" badge for artists that use an AI identity and do not represent a real person. Music from AI personas is excluded from editorial and algorithmic recommendations by default, unless a listener follows the profile. According to The A.V. Club, Spotify declared itself "currently the only major streaming service that labels when an artist’s identity is believed to be AI-generated."
Additionally, Spotify launched a feature allowing users to see AI contributions to a song in its credits. The company also offers an "Artist Profile Protection" beta program, which allows verified artists to review releases delivered to Spotify under their name to prevent impersonation and stream-farming.