Market context
Carving out space in the postpaid cellular market (which excludes tablet and smartwatch connections) won't be easy. Here is how many postpaid connections T-Mobile, AT&T, and Verizon added during the third quarter:
| Carrier | Net Additions in Q3 |
|---|
| Verizon | 406,000 |
| T-Mobile | 274,000 |
| AT&T | 379,000 |
Data sources: Verizon, T-Mobile, and AT&T.
The most recent would-be challenger to the major carriers didn't fare so well: Boost Mobile was once owned by Sprint, but was eventually sold to Dish as part of an agreement to secure FCC and Justice Department approval for the 2020 merger of T-Mobile and Sprint. Dish later merged with EchoStar, bringing Boost along with it. Boost Mobile still exists, but it now operates only as a mobile virtual network operator (MVNO), meaning it rents spectrum from AT&T and other carriers, and sells plans under its Boost Mobile brand.