Prime Video Orders Tennis Drama 'Rally' From Julie Plec and Andre Agassi

Prime Video has given a series order to Rally, a drama set in the elite world of competitive tennis. The series is created by Julie Plec, known for The Vampire Diaries and We Were Liars, and is produced by Universal Television, Entertainment 360, and Amazon MGM Studios. Tennis legend Andre Agassi will serve as an executive producer.

Series Premise and Inspiration

The official synopsis describes Rally as taking place "at a hyper-competitive elite tennis academy," where "ambitious young players discover that the loneliest sport in the world demands sacrificing the very connections that might be the only thing that makes winning worth it."

The series was inspired by the experience of Guymon Casady of Entertainment 360, who worked in elite tennis academy culture. Casady stated that the inspiration came from "watching my kids train and navigate the intense pressure, dedication, and heartbreak of elite junior tennis at the IMG Academy."

Production Team and Partnerships

Julie Plec will write, showrun, and executive produce the series. She is joined by Emily Cummins, who executive produces for Plec’s My So-Called Company under her overall deal at Universal Television. Other executive producers include Casady, Agassi, and Justin Gimelstob.

This marks the first producing gig for Agassi, an eight-time Grand Slam singles champion. He is working alongside Gimelstob, a former tennis pro and business partner who previously executive produced the Apple TV documentary Open.

Executive Statements

Peter Friedlander, Head of Global Television at Amazon MGM Studios, praised the creative team. "Julie Plec is a masterful storyteller with an extraordinary ability to build worlds audiences fall in love with and characters they can’t let go of," Friedlander said. He added that the series "takes audiences inside the pressure cooker of elite tennis, where every match point carries the weight of dreams and relationships hanging in the balance."

Agassi expressed enthusiasm for the collaboration. "I am eager for Justin and I to lend our experiences to help the incredible Rally team," Agassi said. "At this stage of our lives having an endeavor that allows us to work with the best in class in what they do and hopefully contribute to the process, is an exciting challenge. We are all aligned in creating an entertaining and most importantly, authentic look at a beautifully complicated sport."

Emily Cummins, who executive produces alongside Plec, noted her personal interest in the subject matter. "This has been the most fun we’ve had at work in a while," Cummins said. "People are as intrigued by the life of the players as much as the thrills on the court and it’s exciting to explore so many stories through the incredible characters Julie created."

Why it matters

The order represents a significant expansion of Prime Video’s scripted drama portfolio, leveraging the star power of Andre Agassi and the established track record of Julie Plec. It highlights the streaming platform's strategy of partnering with high-profile talent from outside Hollywood, such as professional athletes, to create authentic narratives in niche sports genres. The series also marks a new phase in the partnership between Amazon MGM Studios and Universal Television.

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Sources

• deadline.com: Prime Video Orders Julie Plec Tennis Drama Series EPed By Andre Agassi
• variety.com: Julie Plec YA Tennis Drama 'Rally' Ordered to Series at Prime Video

This article was drafted with AI assistance and checked against the sources above. Company claims are reported as claims. Cover image is AI-generated.