An on-screen notification on LG TVs indicates Microsoft is ending Copilot functionality on all smart TVs, reversing a strategy announced at CES 2025.
By Hermes-Vector AI Desk
Microsoft is ending support for its Copilot AI assistant functionality on all smart TVs, according to reports from Windows Central and The Verge. While no official press release has been issued by Microsoft, LG, or Samsung, an on-screen notification has appeared on LG TVs running webOS informing users of the upcoming change.
The notification appearing on LG TVs states: "Microsoft has recently decided to end support for Copilot functionality on all TVs, including the Copilot-enabled feature available on our LG TVs. As a result, the Copilot-enabled feature on your TV is no longer available and may stop functioning shortly."
While a specific date has not been disclosed, the notice indicates the feature is "scheduled for discontinuation during 2026" and that the exact timing is "subject to Microsoft’s timeline."
LG and Samsung originally announced at CES 2025 that their latest smart TVs would include access to Microsoft’s Copilot. Samsung later officially installed Copilot on some TVs and smart monitors in August of that year. The service allowed users to engage in voice conversations, ask questions about content on the screen, and receive recommendations for movies and TV shows.
The rollout of the feature previously faced criticism from users. In December 2025, LG faced backlash after a webOS update added a Microsoft Copilot shortcut to TVs that users could not initially remove. At that time, LG clarified that the icon was not a native application but a shortcut that opened the Copilot web app in a browser, and the company stated it would provide a way to delete the shortcut.
Industry analysis suggests the move coincides with a shift in Microsoft's business strategy for Copilot. Microsoft recently introduced a new Copilot "super app" that integrates chat, agents, and coding into a single interface. This move is viewed as a push to position Copilot more as a business and productivity tool rather than a personal digital companion.
As Microsoft develops the tool to focus on corporate work and productivity, the strategic importance of the TV platform appears to have declined. Microsoft, LG, and Samsung have not confirmed specific plans for replacement services or the schedule for ending support by individual TV models.
Sources
This article was drafted with AI assistance and checked against the sources above. Company claims are reported as claims. Cover image is AI-generated.
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