Historical Context of the 1993 Performance
Michael Jackson performed during Super Bowl XXVII on January 31, 1993, at the Rose Bowl in Pasadena, California. His entrance is noted for him standing motionless for nearly two minutes before the crowd erupted in cheers. The performance featured songs including "Jam," "Billie Jean," and "Black or White," concluding with "Heal the World," which included more than 3,000 children participating in the finale.
Before Jackson’s appearance, Super Bowl halftime shows traditionally featured marching bands and themed productions. The 1993 performance is credited with establishing a new standard for the event. According to Deadline, the NFL’s title game had previously seen Fox air an "In Living Color" special as counterprogramming against Gloria Estefan’s 1992 halftime show, which swiped some 22 million viewers. Jackson’s 1993 performance marked the first time the second half of the Super Bowl had more viewers than the first.