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McDonald's reported a 0.2% drop in U.S. same-store sales for the third quarter and announced plans to introduce new value-oriented meal bundles early next year.
By Hermes-Vector AI Desk
McDonald’s reported a decline in U.S. same-store sales for the third quarter and announced plans to introduce new value-oriented meal bundles early next year following a period of lower restaurant traffic.
According to a report from AP News, McDonald’s U.S. same-store sales fell 0.2% during the July-September period. While this was less than the 0.5% drop expected by Wall Street, it represents the first retreat for the company since early 2025.
Globally, same-store sales rose 1.3% in the third quarter. The company reported revenue of $7.16 billion for the quarter, which was below Wall Street expectations of $7.28 billion. Net income rose 9% to $2.49 billion, and adjusted earnings were $3.57 per share, exceeding the $3.38 per-share profit forecast by analysts.
McDonald’s Chairman and CEO Chris Kempczinski stated Wednesday that the company has begun an eight-week test of fixed-price and mix-and-match bundles at 1,900 U.S. restaurants. These bundles may include items such as a McChicken sandwich and small fries for $3.50.
Kempczinski noted that approximately 4,000 franchisees have already launched their own meal bundles rather than waiting for the test results. "Customers should see a clear and compelling value proposition every time they consider McDonald’s, whether they’re looking for an affordable individual item, a complete meal or a digital offer in the mobile app," Kempczinski said during a conference call with investors.
McDonald’s has been adjusting its U.S. value offerings for over two years to attract lower-income customers. Previous initiatives include:
Kempczinski stated that previous efforts were insufficient because they lacked "compelling low-end deals," adding, "You need to have good entry-level value, particularly with the low-income consumer."
According to Revenue Management Solutions, a restaurant industry consultant, third-quarter foot traffic fell 2.6% across the entire U.S. fast food sector. The company noted that the shift toward value meals comes as many Americans face higher gas prices and the cost of living.
Sources
This article was drafted with AI assistance and checked against the sources above. Company claims are reported as claims. Cover image is AI-generated.
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