About Magic: The Gathering
Launched in 1993, Magic: The Gathering has grown into a global phenomenon. According to trade reports, the brand has become a "cultural engine with an expanding ecosystem of entry points that now spans streaming, digital games, publishing, consumer products, live events, and IP crossovers." The game's mythology is set across a multiverse of fantasy worlds and has attracted more than 50 million fans of all ages worldwide.
In recent years, the Wizards of the Coast property, which operates under the Hasbro umbrella, has engaged in various crossover collaborations with other franchises. These include:
- Dungeons & Dragons
- Final Fantasy
- Marvel
- Star Trek
- The Lord of the Rings
- Masters of the Universe