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Live Nation Entertainment has agreed to a majority investment in Bizarro Chile, a concert promoter founded by Alfredo Alonso. The deal, announced on October 9, is subject to regulatory approval.
Live Nation Entertainment has agreed to make a majority investment in Bizarro Chile, a concert promoter founded by Alfredo Alonso in 2008. The deal was announced on October 9 and remains subject to regulatory approval. Financial terms and the specific size of the stake have not been disclosed.
Under the agreement, Alfredo Alonso will continue to lead Bizarro’s creative and strategic direction. Live Nation stated that the partnership aims “to expand live Latin music in Chile.”
Michael Rapino, President and CEO of Live Nation Entertainment, said, “Chile is one of the most dynamic music markets in Latin America, and a priority for Live Nation. This agreement with Bizarro complements our existing partnership with DG Medios and strengthens our commitment to Chile and the growth of Latin music across the region.”
The existing partnership with DG Medios will remain active. According to the announcement, DG Medios will continue “playing a central role in the growth of international live music events” in Chile. Bizarro will contribute “its expertise in the development of Latin artists and local content.”
Alonso, Founder of Bizarro, said, “Bizarro was built with the purpose of connecting Chilean fans with the best live entertainment in the world. Partnering with Live Nation is a tremendous opportunity to enhance everything we have built, opening the door to even more artists, larger stages and new experiences for audiences across the country.”
This investment follows Live Nation’s agreement to take a majority stake in Bizarro Peru less than nine months ago. The company has also expanded its presence in other Latin American markets through similar partnerships.
In June, Live Nation announced a move to acquire a majority stake in Dale Play Live in Argentina. Under that agreement, DF Entertainment continues to focus on international live music events, while Dale Play concentrates on Spanish-language artists and local content.
Live Nation has also increased its venue portfolio in the region. In December 2025, the company acquired a majority stake in Santiago’s 15,000-capacity arena. Source 1 states this venue was relaunched as Santander Arena on September 5, 2026. Source 2 refers to the venue as Movistar Arena and notes the acquisition was made through a partnership with BeLive Entertainment Group.
Additionally, Live Nation acquired Dominican Republic promoter SD Concerts last year and increased its stake in Mexico’s OCESA to 75%. Michael Rapino previously said during a company earnings call that “Latin America is on fire, small to big to festivals.”
The acquisition of a majority stake in Bizarro Chile reinforces Live Nation’s strategy of integrating with local promoters to capture the growing Latin music market. By maintaining separate roles for Bizarro and DG Medios, Live Nation aims to balance international event production with local artist development. The deal highlights the company’s continued consolidation of live entertainment infrastructure across Latin America, following recent moves in Peru, Argentina, and Mexico.
Sources
This article was drafted with AI assistance and checked against the sources above. Company claims are reported as claims. Cover image is AI-generated.
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