Financial Details and Political Reaction
According to media tracking firm AdImpact, the ads have cost taxpayers more than $12 million. However, a government filing cited by KSHB and CNBC states that the administration has already spent $19 million of the $20 million allocated. The ads have aired on major networks including ABC, CNN, NBC, Fox News, CBS, and MS NOW.
President Trump defended the ads in a post on his Truth Social platform on October 5, saying he considered them “to be a positive promotion” for the US. He stated, “paying for them with [USA] money … is a rather standard thing to do,” but claimed he would fund them himself with money raised by his Make America great again political movement. A White House official confirmed there were no immediate plans to reimburse the government for money already spent.
The campaign drew criticism from both parties. Senate Majority Leader John Thune, R-S.D., told reporters, “It shouldn’t be paid for with taxpayer dollars.” The Democratic National Committee filed a separate lawsuit against the administration on October 7, asking a Washington DC judge to halt the use of taxpayer money to promote the president.