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Disney announced that Disney+ will stream Super Bowl LXI on Feb. 14, 2027, alongside ABC and ESPN. The platform will also air two regular-season Monday Night Football games this fall.
The Walt Disney Company announced that its streaming service, Disney+, will livestream Super Bowl LXI on Sunday, Feb. 14, 2027. The game will be a simulcast across Disney+, the ABC Television Network, and ESPN. This marks the first time Disney+ will stream the Super Bowl, expanding the viewing options beyond traditional linear television and previous streaming partners.
According to Variety, Disney+ will stream the Super Bowl in more than 55 international markets, including Latin America, Brazil, the Caribbean, South Africa, Australia, and New Zealand. ESPN’s linear platforms will broadcast the game in more than 130 countries and territories. Additionally, sports streamer DAZN holds streaming rights for the 2026-27 NFL season outside the U.S. and China in over 200 countries through its NFL Game Pass package.
In the U.S., all Disney+ subscribers will have access to the traditional game presentation featuring commentators Joe Buck, Troy Aikman, Lisa Salters, and Laura Rutledge. The Spanish-language telecast on ESPN Deportes will also be available on the platform. The NFL’s streamer NFL+ and the pay TV cable network ESPN Deportes will also air the game.
For the first time, Disney+ will air regular-season NFL games. The platform will stream two "Monday Night Football" games later this fall. The first game is scheduled for Oct. 26, featuring the Dallas Cowboys against the Philadelphia Eagles. The second game will be announced at a later date. Both games will continue to air on ESPN, ABC, and ESPN Deportes, with the option to stream both English- and Spanish-language broadcasts on Disney+.
Disney stated that all in-game commercial availability for Super Bowl LXI is sold out. According to the company, 58 brands across 34 categories have secured units, including nine first-time Super Bowl advertisers. Typically, there are 60 to 70 individual commercials in the game.
Analysts reported that some 30-second commercial spots went for nearly $10 million, with most priced in the $8.5 million to $10 million range. However, Variety reported that Disney is seeking between $10 million and $12 million per 30-second commercial for any slots that become available if committed advertisers back out. Media-buying executives noted that Disney will also sell additional in-game "opportunities" exclusive to its streaming platforms, including ESPN Unlimited, Disney+, Hulu Live + TV, and Fubo.
The inclusion of the Super Bowl and regular-season NFL games on Disney+ represents a significant shift in how major sports events are distributed. By integrating high-profile sports content into its streaming ecosystem, Disney aims to drive subscriptions to its bundles, which include ESPN coverage. This move follows a trend of sports leagues and broadcasters leveraging streaming platforms to reach broader audiences, particularly as traditional cable subscriptions decline. The early sellout of ad inventory underscores the continued high demand for Super Bowl advertising, even as the viewing landscape becomes more fragmented across linear and digital platforms.
Sources
This article was drafted with AI assistance and checked against the sources above. Company claims are reported as claims. Cover image is AI-generated.
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