Apple has announced its first touchscreen MacBook Pro, featuring tandem OLED technology and M5 Pro or M5 Max chips, with sales beginning November 6, 2026.
Apple has unveiled its first touchscreen laptop, the MacBook Pro with PROLED XDR Display, during an event in Los Angeles on October 28, 2026. The new lineup includes 14-inch and 16-inch models powered by either M5 Pro or M5 Max processors. The devices are scheduled to go on sale on November 6, 2026.
The new MacBook Pro features a tandem OLED display, which Apple says uses two emissive layers to achieve higher brightness and efficiency. According to Apple, the screen reaches up to 2,000 nits of peak brightness for both HDR and SDR content, delivers a 10,000,000:1 contrast ratio, and supports refresh rates up to 120Hz. The laptop also includes a 12-megapixel Center Stage camera, Thunderbolt 5 connectivity, and an HDMI port.
Apple CEO John Ternus stated, "The Mac is still a device that uses a keyboard and trackpad. It's just that it's now refined enough that you can touch the screen too."
The touchscreen MacBook Pro is positioned as a premium product. Pricing for the models is as follows:
| Model | Chip | Starting Price (USD) |
|---|---|---|
| 14-inch | M5 Pro | $2,899 |
| 16-inch | M5 Pro | $3,399 |
| 14-inch | M5 Max | $4,499 |
| 16-inch | M5 Max | $4,799 |
Apple also continues to offer a 14-inch MacBook Pro with an M6 chip that features a Liquid Retina XDR Display without touch support, starting at $1,999.
This release marks a departure from previous Apple leadership stances regarding touch interfaces. Analysts note that the company is moving beyond principles established by founder Steve Jobs, who once described touchscreen laptops as "ergonomically terrible."
According to a report from TrendForce, Apple is expected to ship between 1.2 and 1.5 million OLED MacBooks by the year 2027. TrendForce also projects that OLED laptops could reach up to 12% of the laptop market between 2027 and 2028, partly due to Apple's entry into the segment.
Apple's move into touchscreen laptops introduces a new tier of high-end hardware that competes directly with Windows-based touch-enabled laptops. The success of this transition will depend on how macOS handles touch gestures and whether the premium price point attracts professional users.
Sources
This article was drafted with AI assistance and checked against the sources above. Company claims are reported as claims. Cover image is AI-generated.
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